If You aren’t Live Selling, You’re Out!

When have you ever witnessed an evolution so fast that it has transformed an economy in less than a decade? If your answer is never…then you have been missing one of the greatest exponential changes in the financial and technological space. In this current world of everchanging technology, where every minute there is a new viral product or topic, there has been a direct shift from your typical sales funnel. Where you once had to nurture a connection with a customer over several omnichannel marketing tactics, now stands a live stream capturing realtime leads that can reflect up to a 60% conversion rate with your customer base versus your typical 1-3% from typical e-commerce. This collapse of the marketing funnel is going to be the reason why many businesses fall behind, try not to be one of them. 

When We Shifted:

During the 2020 Covid-19 Pandemic there was an obvious change in typical business functionality, specifically brick and mortars. Many malls saw the beginning of what is now coined “Dead Malls” on the darker corners of the internet. This great shift from your everyday foot traffic to fully depending on a website and notifications to your computer was not taken lightly. In fact it’s estimated that anywhere from 15-20 million businesses were shut down world wide due to this pandemonium. It was these closures that opened up space for a new market to emerge. In times where the world seemed to be collapsing with nowhere to turn, there was one country that was taking steps similar to man stepping on the moon for the first time. 

A shift like this could have never been predicted, but this change was definitely one China was prepared for. Mogujie, the originators of livestream selling, started building their platforms back in 2014. They were looking for quick viable ways to reach a niche of young women who are budget-savvy consumers. They weren’t the only one of our friends that were thinking ahead because Alibaba joined shortly after in 2017, adding a live selling platform integration to their system as well. Once the biggest business collapse in history struck, they had already found not only a life line, but a gold mine. In the year of 2025 live selling is estimated to have made China 900 million in profit which makes up anywhere from 30-40% of the entire country's online retail sales. That is where our story begins, the solution to a worldwide problem that has now become a way of surviving as a business in this new age. 

How it has Grown:

How did a simple marketing strategy come to crumble the existence of the all reigning sales funnel? It’s pretty simple once you understand simple user psychology. Your basic buyer used to only be able to see business near or directly around them. Later on in marketing strategies you could retarget your customer to come back and shop with you through an email, a post card, a text message. If you had an e-commerce business you had more access than ever to your customer and more traction on your website than you ever could in a store. Now what happens when your website starts to look like 20 others, and when the ads on your buyer social media starts showing them similar products for cheaper. Your customer easily becomes oversaturated and overwhelmed. 

Live shopping is simple and mindless, your customer went from being a lead you worked hard to get, to someone scrolling on their feed just looking to distract themself. Your brand went from being just a product photo with text, to being a face, a personality, and an actual voice explaining to you in real time the ingredients, application, and giving your customer an instant reason to trust. All of that packaged in a beautiful set, amazing deals and even better vibes it is almost an instant recipe for leads while concurrently getting sales. Businesses are no longer focused on invading people’s space to get their attention and take their money. Instead they are making their own space and inviting their audience in to know more, feel a real connection and get that same one on one interaction that we all miss from in person stores.

How to Not Get Lost in the Sauce:

When putting your business in the world of live streaming, there is only one thing to truly keep in mind. Be authentic. After years of wanting to keep a polished and perfect image, it is your turn to be human. In a world full of AI, paid ads and scripted content, there is truly a benefit to showing the human side of your brand. Live selling is the gateway to connection, trust, understanding and quite literally covers every single point that the conventional sales funnel ever tried to reach. Moreover, it facilitates the process of connection and trust so expeditiously that a lead that would have once taken you months to land can convert in seconds. 

The aspect of live selling that really sells your business is NOT you, it is your existing customer base. After years of knowing your brand through posts and videos, they now have direct access to you LIVE and this results in one of the most insane community builders you could ever witness. With those same avenues you once used as your funnel, you direct them to come hang out with your brand, get exclusive deals, drops and gain a deeper understanding of your brand voice. When newcomers scroll past, they will already have real life authentication from your existing buyers who are the golden ticket to capitalize that instant. 

Don’t be afraid to explore different avenues and step into these new spaces for they can actually be a revolutionizing tool for your business. As a way to ease yourself in, remind yourself of LIVE selling channels on TV…QVC is still up and running to this day! This shopertainment movement is one that will be written about in history, and has the capabilities of changing the way of business forever.  Be a part of that change and embrace evolution.

P.S. If you need help you can always contact us here at Miami Dynasty. We are here to build empires together!