With the latest craze in wellness experiences and activations, there has been a true loss of purpose within these gatherings. When CEO of True Brew Miami, Abigail Lopez, noticed this common disconnect, she took it upon herself to change the narrative. When constructing the event she enlisted the help of Miami Dynasty, to help her carry her vision to life. Together they brought together the power building community for not only one brand but a multitude of companies that were given the opportunity to participate in this event. 

Brands such as Hair Cuttery, Danny Miami, Yoga Joint, Libera Fitness, Kool King Coconut water and more, were able to introduce a genuine connection with their target audience. Hosting experiences such as, free tastings, extreme one time only discounts, wellness education, IV therapy/Vitamins by Vitale by IL, and customized bracelets by Jeweled By Em. The duo was able to tailor the perfect combination of brands that had similar visions and provide an unforgettable experience for their guests. 

The messaging behind the name “The Reset Series” was to give people a space to not only reset their minds, but also their bodies. Starting off strong the event began with a powerful Matt Barre class led by PSL Club. Giving the attendees the opportunity to start their day off strong. It then led into a relaxing yoga class led by Shing Liu, an instructor from one of the sponsors Yoga Joint. This yin and yang of strength and relaxation gave attendees the opportunity to push their bodies and recenter themselves.  With their bodies taken care of, they were then given the opportunity to listen to a guest speaker. Lisa Marie, who came to enlighten people on mindset shifts and financial freedom. Once the mind and body was fed the attendees were encouraged to connect further with the event sponsors and vendors. Companies focused on wellness and self care were able to provide a one on one connection with influencers big and small, local wellness lovers, and a genuinely valuable lead for their brand.  

The main takeaway from the entire activation is, not only was The Reset Series a visually impactful event with a beautiful presentation and venue, but it was TRULY a brand activation that delivered. It gave their community a place to rest, reset, and explore their creativity. Attendees left fulfilled and with an abundance of goodies from all of their different sponsors. When true value is presented to the customer, it’s difficult not to grow—together.